Social Media Content Strategist

Role Overview:

The Social Media Content Strategist will be responsible for developing and executing content strategies across social media channels, driving engagement, and increasing brand awareness. This role requires a creative and analytical mindset, deep knowledge of social media trends, and experience in the Forex or financial services industry.

Key Responsibilities:

Develop and implement a comprehensive social media content strategy aligned with the company's branding and business goals.
Create and manage engaging, informative, and high-quality content for platforms like LinkedIn, Instagram, Twitter, and YouTube.
Monitor industry trends, market movements, and competitor activities to produce relevant content for Forex traders and investors.
Analyze social media metrics and optimize content performance through A/B testing and strategy adjustments.
Collaborate with the marketing and design teams to ensure visually appealing and cohesive messaging across all platforms.
Manage the content calendar, schedule posts, and maintain consistency in brand tone and messaging.
Engage with the audience by responding to comments, messages, and discussions in a professional and timely manner.
Stay updated with the latest social media algorithms, tools, and best practices to maximize engagement and reach.

Candidate Requirements:

Experience: Minimum 3+ years in social media strategy, content creation, or digital marketing, preferably in the Forex, financial services, or fintech industry.
Expertise in Social Platforms: Proven track record of managing and growing social media accounts for brands or financial companies.
Creative Mindset: Strong ability to craft compelling visual and written content tailored to different audiences.
Analytical Skills: Experience with social media analytics tools (Google Analytics, Meta Insights, Hootsuite, etc.).
SEO & Hashtag Optimization: Knowledge of SEO best practices for content visibility and audience engagement.
Communication Skills: Excellent written and verbal communication in English; additional languages are a plus.